Why nobody answers straight
A website isn't a product on a shelf. Two companies on the same street, in the same trade, can have needs that differ fivefold depending on whether they sell online, work in two languages, or field thirty enquiries a week.
That said, the silence mostly suits the people doing the billing. So here are some numbers.
Our ranges
These are our prices, not a market average. They at least give you something to read other quotes against.
- Brochure, three to five pages — €1,500 to €2,900. Clear structure, form, Google profile configured, live within a week on Express.
- Full site, eight to fifteen pages — €2,900 to €5,400. Several services in detail, content to produce, often two languages.
- Online shop — €3,500 to €8,000 depending on catalogue, delivery options and VAT complexity.
- Redesign — rarely cheaper than a new site, unless the existing content is already in good shape.
What actually moves the quote
Three items explain most of the gap between two proposals.
- Content — text, photos, translations. Provide them and the quote drops. It's the most underestimated item.
- Number of languages — a second language isn't a switch to flip: it's an entire site to write, proofread and rank.
- Custom features — booking, client area, a link to your invoicing software. Each is priced separately.
How to read three quotes side by side
Ask every supplier the same five questions, and compare the answers rather than the totals.
Who owns the files at the end? Exactly how many pages, and which ones? Who writes the text? What happens if I want to leave? What's the deadline, and what makes it slip?
A supplier who answers those five clearly may cost more. They will cost less over three years.