Brand identity
A brand recognisable in a second, and applicable anywhere without coming back to us.
You sign off each step before the next
We talk
45 minutes · free
Your trade, your clients, your budget. You get a detailed quote within 48 h. No commitment, and we don't chase.
We set the structure
2 to 4 days
Competitor review, sitemap, the words your clients actually type. You approve the plan before a single colour is chosen.
We design
3 to 7 days
You see every page, on desktop and on phone, before a line of code is written. Two rounds of revisions included.
We build
4 to 10 days
You follow progress live on a test address. You can show it, comment, ask for adjustments.
Launch and handover
1 day
Search set up, Google profile connected, one-hour recorded training. Thirty days of free fixes afterwards.
Services and prices, shown
A brand recognisable in a second, and applicable anywhere without coming back to us.
A logo, and everything around it
A logo delivered as a lone JPEG is useless: it will not hold on a van, will not work as a favicon, and falls apart the moment you place it on a dark background. Here is what a client actually receives — the Equapro Clean kit: 37 files.
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The symbol
The full symbol, its simplified version for very small sizes, and the badge for enforced circles. Tested at every reduction: what reads on a shopfront must read in a browser tab.
Legible from 16 px to 3 m -
The variants
Horizontal, vertical, signature with the trade line, white version for dark backgrounds, single-colour version for print. Every medium has its own, so nobody has to improvise.
SVG, PNG and PDF -
The applications
Favicon in three sizes, app tile, social avatar, sharing image and email signature. Nothing left to re-crop the day you need it.
Ready to place
A logo isn't a drawing, it's a system
The real test of a logo isn't the presentation. It's the moment it has to go on a black-and-white invoice, a van sticker, a 40-pixel profile picture and a site hoarding.
So we draw a system: a primary version, a compact one, a symbol alone, and the rules that go with them.
Guidelines, so you never hesitate again
Colours with their exact references — screen, print, paint. Typefaces and sizes. Minimum margins. What we never do.
The result: your printer, your community manager and we all produce the same thing without consulting each other.
Print, handled end to end
Cards, flyers, signage, vehicle wrapping, roll-ups. We prepare files to the right standards, talk to the printer, check the proof.
This is where most identities fall apart: one badly prepared file and the red in your logo comes out orange.
What people ask
How many logo directions?
Can I use the logo anywhere?
What if I already have a logo?
Forty-five minutes, and you'll know where you stand
The first call is free and without commitment. You leave with a straight opinion on your situation, even if we don't work together.
- Same-day reply
- Detailed quote within 48 h
- No sales chasing