Exploration · Culture
Van Gogh
An exhibition told as a visit, not as a ticket desk.
- Context
- Exploration
- Role
- Design and build
- Type
- Event site
- Year
- 2026
The problem
Exhibition sites almost all open on the ticket desk. The visitor arrives with an urge and hits a price.
Our decisions
The home page shows the room, not the price. The route first, practical information second, booking once the urge is there.
The build
A scroll that follows the progression through the rooms, without ever moving an image under text — motion behind words makes reading unpleasant and causes dizziness.
What we take from it
The order of sections is a commercial decision before it is a design one.
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